Week 11 Reading Reflection

1.What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? The biggest surprise for me in the readings was that failure was at such a high percentage when running a company and that technological advances can play such a big help in success in the business.

2.Identify at least one part of the reading that was confusing to you. Nothing really confused me in this weeks readings. Everything was well thought out by the author and explained in detail.

3.If you were able to ask two questions to the author, what would you ask? Why? My first question is failure that high when starting a company? Out of 10 start up companies how many fail? Another one is can tech advances also hurt a company?

4. Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?There was nothing the author was wrong about at all. I really enjoyed this week's reading and hope the next ones are like this one well planned and an easy read.