Week 7 Reading Reflection

1. What was the biggest surprise to you in the reading? The biggest surprise to me in the readings would have to be the shallow, middle, and deep spectrum work with a business.

2. Identify at least one part of the reading that was confusing to you?  One part of the reading that was a little bit confusing for me would have to be that the author believes that good advertising does not boost sales if the marketing segmentation is lacking.

3. If you were able to ask two questions to the author, what would you ask?  I would ask the author why it is believed that the marketing segmentation has to be perfectly there for the sales to go off even after a memorable ad. The second question I would ask is ; does the spectrum change with different scenarios or with time?

4. Was there anything you think the author was wrong about?  I do not think the author was wrong about anything in this chapter just things I wish was made more clear.